Far Cry 5is going to bring players right in the middle of the United States, and what’s more American than having a dog close by at one’s side? In a recent set of tweets, Ubisoft putFar Cry 5’sdog, Boomer, and the rest of the “Guns for Hire” on display, hoping to spark interest.

The Guns for Hire inFar Cry 5are NPC allies that can help players through in a number of ways. Boomer is a dog and one of these Guns for Hire, though Ubisoft describes him as “Fangs for Hire” and “a cute dog that everyone loves,” enabling him to sneak into enemy-controlled territory. Ubisoft is trying to make Boomer and the otherFar Cry 5Guns for Hire early fan favorites, and evenencouraging cosplay.

This wouldn’t be the first time a game developer has tried to promote a game by playing and gamers' affection for dogs.Call of Duty: Ghosts, one of the most notableflops in theCall of Dutyfranchise, made much ado about its tactical dog that would join players through the campaign.Fallout 4showed off Dogmeat plenty in trailers in the lead-up to the game’s launch.Metal Gear Solid 5let players rescue and raise a wolf pup.Far Cry 5looks like it may feature the Guns for Hire pretty heavily, so Boomer could play a big part in the game.

In thegameplay seen so far, Boomer and the Guns for Hire look like useful NPCs to have around. Unfortunately, gameplay footage and actual gameplay don’t always line up.Fallout 4’sdog and companions found all sorts of ways to be the opposite of a help. If the AI forFar Cry 5’sGuns for Hire is anything like the AI for terrorists inRainbow Six Siege, Boomer and friends may prove to be little more than promotional pieces for the game.

Of course, not everyone is going to care if the Guns for Hire are perfect. It can be nice enough to have a companion in a video game just for the sake of not feeling like it’s one person against the world. And even bad AI characters in games can offer players interesting experiences. Good or bad, at leastUbisoftoffered a practical dog for a battle in the mountains of Montana instead of, say, a Pomeranian.

Far Cry 5will launch on February 27th, 2018 for PC, PS4, and Xbox One.