In a collaboration that’s caught anime fans off guard, Google has partnered with WIT Studio, known for its early work onAttack on Titan, to release an original isekai anime titledI Was Reincarnated as an Android User. The project blends tech marketing with storytelling, centering on a fantasy world where the protagonist’s greatest weapon is not magic or swords, but Android apps. It is an unexpected and clever fusion of corporate branding and genre tropes, with just enough creative firepower to get fans talking.
Far from a throwaway ad campaign, this anime short series onGoogle Play Japan’sYouTube account comes with a real anime pedigree.Directed by Yasuhiro Akamatsu, featuring concept art by the visionary Masaaki Yuasa (Devilman Crybaby), and character designs by rising talent Kuro, the series looks and sounds like a legitimate production.Adding even more intrigue, Japanese music artist EVE, famous for his work onJujutsu Kaisen,is doing the soundtrack, lending the series a moody, fun tone that takes it beyond typical promo material.
An Isekai Where Android Reigns Supreme
Fantasy Meets Functionality in Google’s Anime Experiment
The plot follows the classic isekai setup: a young protagonist wakes up in a strange fantasy realm.But instead of getting a magical sword or ancient spellbook, they discover that their Android smartphone is fully operational and can summon tools, maps, and helpful apps.It is both a satire of and tribute to the genre, using the tropes of reincarnation fantasy to showcase how Android tools could function in a wildly unfamiliar setting. The absurdity is the point, and it is delivered with a wink.
What makes it work is that it does not take itself too seriously.Each short episode, released weekly at 15 seconds a pop until July 21, plays like a punchy gag reel with slick animation.WIT Studio manages to keep the tone light while still showing off their visual flair, turning what could have been a simple gimmick into something fans are genuinely eager to follow. It is not a full-length anime, but it’s got just enough personality to feel like one.
Turning Ads Into Art, One Short at a Time
At first glance,I Was Reincarnated as an Android Usermight look like just another ad. But with high-profile creatives attached and a well-executed aesthetic, it feels more like a micro-anime event. By teaming up with artists respected in the anime community, Google Play Japan has positioned itself as a brand that “gets” the culture, not one that’s trying to exploit it. It’s savvy, subtle, and unusually charming.
The release strategy helps, too. Releasing a 15-second short each week creates anticipation, encouraging fans to return regularly and share their excitement online. In an age of short-form content, the anime’s bite-sized format feels surprisingly innovative. Whether fans are here for the jokes,the animation byAttack on Titan’sWit Studio, or just the novelty, this isekai may be short, but it is a clever new chapter in anime marketing.
