While MCU fans were seemingly excited about theHawkeyeseries coming to Disney Plus, it appears that the praise didn’t actually translate into high ratings. TheHawkeyeseries got the lowest ratings for its two-episode premiere of any Marvel Studios series that’s premiered on the streaming service.
Hawkeyestars Jeremy Renner as the titular character, even if he’s rarely if ever called that in the MCU movies. Renner ispaired with Hailee Steinfeld, who plays the role of Kate Bishop. The pair are tasked with taking on a bevy of baddies during Clint Barton’s Christmastime trek to New York City for what was supposed to be some R&R.
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While the combination of Renner and Steinfeld was considered a powerful pairing by many in the industry, it has so far failed to generate eyeballs onHawkeye. According to Deadline, the first episode of the new series had 1.5 million viewers over the Wednesday to Sunday period. That number puts it squarely behind the last Marvel Studios series to hitDisney Plus inLoki. Using the Samba TV rating system that measures 3 million U.S. households and what they watch on streaming over a five-minute increment,Lokigrabbed 2.5 million viewers for its debut. That meansHawkeyesaw a 40 percent drop in comparison.
Perhaps even worse news for the new series is that it lost about 200,000 viewers from the first episode to the second. Keep in mind that this isn’t a weekly drop-off but an instantaneous one since the first two episodes launched at the same time. Roughly 200,000 people saw the premiere and decided it wasn’t worth watching the follow-up for one reason or another.
WhileLokimight be the gold standard for ratings when it comes toMCU programs on Disney Plus,Hawkeyealso trailed several other Marvel Studios series that didn’t do quite as well with their debuts. Renner and Steinfeld’s show’s debut was also behindFalcon and the Winter Soldier, which nabbed 1.8 million viewers, andWandaVision,which was previously the lowest debut with 1.6 million.
