HBO Max’s now-infamous rebrand situation is causing headaches for the streamer’s social media accounts now too. HBO sure is lucky they’re home to some ofthe greatest original TV showsever. Any other network likely wouldn’t be able to come back from their brand mismanagement over the last five years.
However, this is the network that brought usThe Sopranos,The Wire,Game of Thrones, andThe White Lotus. They’re going to have to do a lot more thanswitch their name from HBO to HBO Maxto Max back to HBO Max to get people to completely forget about their brand. The streamer has built in goodwill.
Still, you can’t deny that the flip-flopping between what to call the streamer has created a lot of confusion and ample opportunities for the internet and late-night talk shows to mock HBO. The Network got in on the fun itself, in a self-effacing post onXthat reads, “twitter won’t let me change my name back”.
What This Tweet Means For HBO Max
HBO May Not Have Thought All The Way Through Their Rebranding
Tweeting from their username@StreamOnMax, HBO Max poked fun at the fact that even their own account can’t seem to get their new name correct.The display name for the account is “Actually HBO Max”, but that username may be tricky to change. Fortunately, “Max” is still a part of the name, so it’s not as bad as it could’ve been.
While it shows a good sporting attitude to make a joke like this, it’s not an entirely original one either.Social media accounts for notable brands have all decided to take a flippant, almost begrudging tactwith their tones and styles. It’s as if the accounts themselves are alive and get some joy out of mocking their owners.
It also suggests that the change from Max to HBO Max wasn’t as thought-out as it could be. For a streamer famous for making intricate TV shows with every detail accounted for,it’s ironic that the network itself missed some key issues that would inevitably arise with a rebranding.
Our Take On The HBO Max Tweet
Goofy Social Media Accounts Are Growing Stale
The Tweet by HBO Max is undeniably funny, but more in a cute way than a laugh-out-loud way. It does serve a dual purpose, though, lettingXusers know what’s going on with the username; that’s probably why it’s pinned at the moment.It’s a silly joke for the most part, and harmless for it.
While it can be fun to see brands “breaking the fourth wall”, the off-beat professional social media accounts are getting a bit stale.
