Everybody’s favorite blue hedgehog has been having a good few years thanks to the success of theSonic the Hedgehogfilms and the excitement surrounding the upcomingSonic Superstarsgame. Sega recently launched a campaign, called Fast Friends Forever, to celebrate the millions of fans theSonic the Hedgehogfranchise has amassed over the decades.
The campaign has kicked off with a promotional video, as well as thelaunch of a website where fans can expect updates. Fast Friends Forever will last “all year long with a variety of events and activations.”
Sonic and his pals
The Fast Friends Forever site currently promotes a fewSonic-related events. It announces the opening of an officialSonic-themed restaurant in San Diego on August 20. Here, you can enjoy “Sonic’s classic chili dogs, Knuckle sandwiches, Blue Blur slushies, Golden Rings, and more.”
Music has always been an integral part of theSonicfranchise, and Sega has previously celebrated the series withbeautiful orchestral recreations ofSonicsoundtracks. As the Fast Friends Forever site reveals, The Sonic Symphony Tour will kick off on September 16 in London before heading to several cities including Los Angeles, Boston, Paris, and more.
As part of the campaign, a series of Fast Friends Forever digital comics is planned. These comics have been created by fans from around the world, and the first one, titled “Live Without Regrets!”, is already available. Created by Ian Jones-Quartey, the comic features Tails and Sonic, and it tells a story about never giving up.
Get to know Ian-Jones Quartey, the artist and writer behind the comic, with a quick interview!pic.twitter.com/q4etoQZeJk
— Sonic the Hedgehog (@sonic_hedgehog)June 28, 2025
Though plenty of franchises have loyal and dedicated fan bases,Sonicis a little different, as the community has been particularly motivated to create tons of fan-made projects. The focus on friendship is relevant because, as the site highlights, Sonic “knows the importance of friendship, teamwork, inspiration, and loyalty.” This has been demonstrated throughout the franchise, with Sonic becoming great friends with Tails, Amy Rose, and even Knuckles who initially appears as a rival.
Sonicfans also haveSonic Superstarsto look forward to. The upcoming game seeks tocapture the fun of the classicSonicgames, but it ditches the pixel art style ofSonic Mania.It is set to launch on October 17 on PC, Switch, PlayStation, and Xbox.
